About

A design team co-creating human-centered solutions.

A team of experienced user researchers, UX architects, visual designers, content creators and consultants. An initiative of WNS. We help organisations to design people-centred solutions.

20+

Commercialised Services

110+

Projects Launched

Our Story

Knowing the ‘Why’ of everything was a habit for Vuramites as it helps you to stay closer to the purpose of achieving. Being in the business automation journey for more than a decade and now being the pioneers in Hyperautomation services, we constantly have to enrich our solutions with the right balance of humanness by setting the right measure of empathy clubbed to our solutions. To enable this need we founded DH, a practice that enforces human centered design to all the customer and employee experience journey at Vuram.

We believe In…

Human centred design

Human-centered design is a problem-solving approach that puts people at the center of the design process. It involves understanding the needs, wants, and behaviors of the people who will use or interact with the product, service, or system being designed.

Human-centered design involves several stages, including research, ideation, prototyping, and testing. During the research phase, designers gather insights about the users and their needs through methods such as interviews, surveys, and observation.

During the ideation phase, designers brainstorm and generate ideas that address the needs and insights gathered during the research phase. The prototyping phase involves creating low-fidelity and high-fidelity prototypes to test and refine the ideas. Finally, during the testing phase, designers gather feedback from users and iterate on the design to improve its usability and effectiveness.

Balancing people, business and technology perspectives

People perspective: Understanding the needs, wants, and behaviours of users are essential for creating a product that people will use and love. By incorporating a people perspective, designers can create products that are intuitive, accessible, and enjoyable to use.

Business perspective: It’s important to consider the business goals and constraints when designing a product. A product that doesn’t align with the company’s goals or can’t be produced efficiently may not be sustainable in the long run. By incorporating a business perspective, designers can create products that are both user-friendly and financially viable.

Technology perspective: Understanding the technical capabilities and limitations is important for designing a product that can be built and maintained effectively. By incorporating a technology perspective, designers can ensure that the product is feasible to develop and can be maintained and updated as needed.

Evidence based UX design

The goal of evidence-based UX design is to create digital products that are user-centered, effective, and efficient. By using evidence to inform design decisions, designers can create interfaces and products that are more likely to meet the needs and preferences of users. Some of the key methods and techniques used in evidence-based UX design include:

User research: Conducting user research through methods such as interviews, surveys, and usability testing to gather insights about users’ needs, goals, and behaviours.

Analytics: Analysing user data, such as website traffic, click-through rates, and conversion rates, to gain insights into user behaviour.

A/B testing: Conducting A/B testing to compare two different versions of a design and determine which performs better with users.

Expert reviews: Seeking feedback and input from experts in UX design, information architecture, and other related fields.

How we work?

Traditional UX practice

Traditional UX practice follows a structured approach to user experience design, involving thorough research, documentation, and usability testing. It begins with user research and requirement gathering, followed by tasks such as information architecture, wireframing, and visual design. Usability testing and iterative design are crucial for refining the user experience. Comprehensive documentation and collaboration ensure effective communication. While conventional UX practice can be linear and time-consuming, it provides a solid foundation for design decisions. Newer approaches like Lean UX and Agile UX offer more flexibility, but conventional UX practice remains valuable for its structured and comprehensive approach to delivering effective user experiences.

Lean UX practice

Lean UX practice is an iterative and collaborative approach to user experience design. It focuses on delivering value quickly and efficiently by incorporating principles from Lean Startup and Agile methodologies. Lean UX emphasizes cross-functional collaboration, rapid prototyping, and continuous iteration based on user feedback. It promotes a shift from heavy documentation to a more streamlined and flexible process, prioritizing actionable insights and quick validation of design assumptions. The goal of Lean UX is to create user-centric designs while minimizing waste and maximizing efficiency in the design and development process.